How do you find out what your customers are searching for online?
One of the more popular search phrases online is searched keywords, simply because webmasters want to know what people are searching for when they are online, for many people all over the world, the time they spend online is time they do not have to spend on other things, that may be more important to them, so this is one of the most important things you can learn about your prospective website visitor.
People are in a hurry and if they cannot find what they are looking for then they will move along to the next result often pressing the back button and moving on to the next search result.
So on average you have only a few seconds to keep and hold the attention of your website visitor.
The old saying about leading a horse to water is indeed true, you can do that using keywords, but in order to keep your website visitor consuming what you have to offer them you need good solid keyword content that no only is of interest but you need to be able to offer that content and present that content to them in a way that they can easily consume and benefit from using that creates value for the user.
Building up an effective and creative keyword compliant system of content is just one part of the entire job, however it can get you a long way toward gaining the trust of the consuming public and that is one of the most important things you can do.