The Question of the practice of using content published on third party sites to attempt to gain a marginal backlink back to the authors website, has long been a “Through a glass darkly” type experience, however this video really puts the shine on the idea that content published on your own website along with keyword content and some decent quality can produce better results than using EZA or other Article marketing farms or other publishers to “hope” that you get some kind of back link magic out of the author box.