Over the last few years SEO and keywords have shifted and the truth may not be what you think it is.
Back in the old days, (the wild wild west of SEO) you could get a decent list of keywords.
It was fairly simple to make use of those keywords and get ahead in your business.
The problem now is that the data that you get is no longer valid.
Opps, yes that is something that almost no one thinks about.
What if Google stopped releasing valid keyword information three years ago or longer.
What if Google was giving you keyword data from months ago and you were still targeting that information, perhaps even spending money thinking that data was going to get your website results and sales.
That is what a lot of people are facing now and they may not even be aware of how significantly this changes the entire situation.
Using keywords in your website content may not be producing the results you hoped you might see.