Keywords and research

What really matters the content and keywords, or SEO and backlinks.

Developing content that works for both the reader

and the search engines is a unique challenge, one that you should be working on developing…

 

But what if your content was so good that the search engines needed you?

If you are not careful you will find that you end up trying to satisfy the insatiable, search engines, need for perfect content when the truth is that no one is really perfect, not the readers, nor even actually the search engines, so what is the best method of developing the right kind of content?

Using words and phrases is part of the process of communicating, without this process it is of little use to try to write, words have meaning, but if you just took a bunch of keywords and put them on a page what would you have?

Just a bunch of words on a page right?

Using keywords in your websites content can be a challenge more so when you have so many to choose from.

How often should you use a keyword, when should you use a keyword, these are all things that you should understand well.

Developing keywords and lists of keywords is perhaps one of the most important things you can do for your websites success.

keyword research is not as easy as you might think and that may be why so many webmasters fail to do the right kind of research to get the right kind of result they want for their websites.

Do you plan your website content to fit in with keywords or do you just write about all kinds of different things?

There are many different aspects to how a keyword is used, and there is a gap between what the search engine returns and what the user really wants to see, often a user will have to try many different types of searches in order to get the one real result that they are looking for when you add in that aspect then it is really more complex than anyone thinks and the reason for this is simple the human mind is something that we dont really even understand well.

So it would follow that if we struggle to understand how the mind works then we might also find it difficult to grasp how to return the right result to the user.

Keyword usage, where to put them and how they can help or hurt your website.

How do you know which keywords are the best ones to develop for your website?

The answer to that question is more closely related to the niche you are developing than you might think.

Just how important is this to Your Website’s Success?

Keywords and keyword phrase research is critical to how successful your website is or is not.

For example lets say that the follow describes your efforts so far.

So you have developed your website idea for a niche and you’re ready to get going,
but before you go ahead and start writing content there is another vital step you should take.

While it may seem obvious to some, many website owners miss this most important step in the process of building a website.

What is this critical next move and how can I develop a strategy that works?

Keyword research.

The importance of keyword research
The effective use of keyword research can mean the difference between a website that climbs the search engine listings, has thousands of visitors each day and generates an excellent revenue and a website that goes unnoticed. Using niche keywords can improve your sales and boost your profits. Keywords or keyword phrases are the terms that a searcher types into a search engine to find whatever they’re looking for on the internet. Keyword research is the process of selecting the most appropriate keywords on order to optimize your search engine rankings and help lead visitors to your site.

How to research keywords
You don’t have to be a marketing expert to do your own keyword expert; there are already tools out there to help you. Two good examples are Instant Keyword Research and Keyword Elite. Both are simple tool to use and will save you a lot of time and leg work. The advantages of such a tool are obvious:

You can find more specifically targeted keywords
You can improve your search engine ranking
You can save time
You can increase your profits
You can generate large keyword lists
You can uncover negative keywords to avoid

Keyword analysis
Another advantage of using a keyword research tool is that it will give you an estimate on daily clicks per keyword and pay-per-click bid values. Why is this important? If you want to optimize your profits you need a heads up on the competition. These figures will allow you to analyze how many pages are competing for the top rankings and to focus your keywords.

How to use your keywords
Once you have completed your research and generated a list of targeted keywords you need to know where to place them on your website. Strategic placement will greatly improve your search engine ranking. It’s important not to fall into the trap of overusing them otherwise the search engines may interpret them as spam.

Optimal use of keywords is 3-7 times on each page
The title tag should contain your most important keywords, usually 5-6
Headings tags should contain your most important keywords or keyword phrases
Use keywords in hypertext links
Keyword content should be placed in the upper third portion of the text

Most Internet marketing experts will tell you that keyword research and proper usage means more to your website’s success than almost any other aspect. So take your time, do the research and create your content the right way.